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What is considered an influencer?
An influencer is someone in your niche or industry with sway over your target audience. Influencers have specialized knowledge, authority or insight into a specific subject.

What does an influencer do at an event?
Influencers help to put the brand in front of new, untapped audiences. When they talk about the brand on social media, their followers will learn more about you. They also should spread the word about our events. Promoting the event before, during, and afterwards provides broader coverage.

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